About the author
About Jim
Jim Beach is an author, entrepreneur and nationally syndicated radio host. He brings a fascination with systems, incentives and human choices to the world of 201 Seconds.
His books include School for Startups and The Real Environmentalists. With 201 Seconds, he turns to fiction: precisely executed crimes, stolen art and the people trying to understand them.
His nonfiction book The Real Environmentalists was nominated for the National Indie Excellence Awards and was a finalist in the 2026 IPPY Awards.
Ideas, business & the world
More Books by Jim Beach
Choose a book to view its details and available formats on Amazon.
Environment & enterprise
The Real Environmentalists
How Wayne Elliott & Other Capitalists Will Save the World
Radio & podcast marketing
Free Radio & Podcast Marketing in 30 Minutes
Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea
Entrepreneurship
School for Startups
The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less
The War 19 books
Two titles. Two perspectives.
Discover both War 19 titles below.
War 19 · Biden
War 19 Biden vs. China
Or How Biden Learned to Beat Trump, COVID-19 and China
War 19 · Trump
War 19 Trump vs. China
Or How Trump Learned to Beat Biden, COVID-19 and China
Amazon buttons open in a new tab. Pricing and available formats are listed on Amazon.
Beyond the books
School for Startups Radio
Visit Jim’s radio site to explore interviews and conversations about entrepreneurship.
Back to the world of 201 Seconds
Your next chapter starts here.
Return to the trilogy, or read the complete opening chapter of Volume I.